Tao (Tony) Gao

Tony Gao is an associate professor of marketing in the Manning School of Business, University of Massachusetts Lowell. He conducts research on management of customer relationships, marketing innovations, and international marketing. Tony has published in Journal of Business Research, Journal of Business Ethics, Journal of Interactive Marketing, Business Horizons, Journal of International Marketing, Journal of Service Research, Thunderbird International Business Review, Multinational Business Review, Industrial Marketing Management, and Journal of Advertising Research, among other journals.

Prior to joining the Manning School of Business, Tony served on the business school faculty of Northeastern University and had working experience with the China branch of Mitsubishi Corporation (a general trading company in Japan) in the areas of international trade and joint venture developments. Tony’s views on marketing, retailing, and international business issues have been quoted by media outlets such as BusinessWeek, Financial Times, Forbes, UPI, CIO, Consumer Digest, USA Today, and Boston Globe.


UMass Lowell Faculty Page:


Tao (Tony) Gao, Ph.D.
Associate Professor of Marketing
Department of Marketing, Entrepreneurship, and Innovation
Manning School of Business
Pulichino Tong Business Center – 236
University of Massachusetts Lowell
Lowell, MA 01854